Patterns | BlockchainLab:UM

onboarding and help

Guide user in blank states


Some screens in application may be empty in terms of content and design when the app is used for the first time as there is no user-generated content and data to be displayed. The motivation to use an application that only offers blank screens in several screens is reduced in users.


In order for the user not to lose motivation to use the application when confronted with an empty state (e.g. the user has no tokens or collectibles in the game), the empty space is filled with a call to action, which guides the user through app. The pattern can be used in a mobile or web application.

After onboarding the user is faced with blank chat screen. In order for the screen to initiate activity there are multiple different CTA’s (Call to Action) that motivate user to engage in different types of chats.

Connected patterns



Dapp Analisys, performed in June 2020

Additional example - Cripto Kitties